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RESUME

Summary

of Skills
 

Kristopher Kato is a highly creative and analytical M.B.A. graduate with over five years of professional marketing experience.  He is a solid team player with excellent written and verbal communication skills, and is quick at learning new technologies/software as needed.  Currently, he possesses advanced knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook, Visio, Access, SharePoint) and intermediate knowledge of Adobe (Acrobat Pro, Photoshop, Illustrator, InDesign, Dreamweaver), Flipping Book, website design, email marketing, social media, Google Analytics, SEO, and CRM systems.  Additionally he has over two years of experience analyzing data, developing K.P.I.s (Key Performance Indicators), developing fully-automated Excel reporting, and designing both print and digital marketing materials.  

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Work​

Experience​
 

Data Analyst (Temp. Assignment)

​March 2018 - Present

 

  • Analyze and cleanse international box office data within Sony’s InterPlan database for 21 international territories utilizing complex Excel formulas that cross reference data from the ComScore (Rentrak), CompDB, BoxOfficeMojo, and IMDB databases.  

  • Developed and effectively communicated to upper management a data cleansing methodology to ensure that the data being cleansed would be accurate and consistent.

Account Coordinator (Temp. Assignment)

​June 2017 - September 2017

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  • Assisted the account leads with managing the digital content distribution for the Sony Entertainment, Funimation, Verizon go90, and NBC Universal accounts utilizing Sony’s proprietary CRM and digital media management software.

  • Provided management with monthly client account income projections and prepared the monthly billing.

Business Analyst - Reporting & KPI

​April 2015 - September 2016

 

  • Managed the production of the monthly and weekly analytical reporting provided to management by:  effectively communicating with numerous business units; setting and meeting all deadlines; adapting and making necessary changes in a dynamic work environment; and reviewing the finalized reports to ensure data accuracy and integrity.

  • Using advanced Excel formulas and macros, designed and implemented a variety of fully and semi-automated process improvements that have saved the company time and made reporting more accurate.

  • Assist in the design, creation, and ongoing maintenance of the department’s SharePoint forms.

Marketing Publications Coordinator (Temp. Assignment)

​October 2013 - February 2014

 

  • ​Managed the production process of the company’s digital (Flipping Book) and printed publications by: maintaining open communication with the Purchasing department, Graphic Designers, and 3rd party commercial printers; generating reports using the company’s Inventory Management System; and formatting the promotional item data.

  • Managed the email marketing campaigns by: creating customized promotional item ads using Photoshop; continuously updating and re-designing the email templates; and analyzing the email campaign’s statistical reports.

  • Streamlined the process of creating the Monthly Promotion publication by programming a Visual Basic Application (VBA) subroutine using Excel and redesigning the InDesign page format, saving over 25 hours of labor per publication.

Skills

MARKETING

  • ONLINE MARKETING

  • EMAIL MARKETING

  • SOCIAL MEDIA MARKETING

DATA ANALYTICS​​

  • RESEARCH

  • STATISTICS

  • DEVELOPING K.P.I.s

  • DEVELOPING FULLY AUTOMATED REPORTING PROCESSES

  • DATA CLEANSING

LEADERSHIP

  • TRAINING

  • TEAMWORK

COMMUNICATION

  • WRITTEN

  • VERBAL

  • PRESENTATIONS

GRAPHIC DESIGN

CUSTOMER SERVICE

MULTI-TASKING

ATTENTION TO DETAIL

Computer Skills

MICROSOFT OFFICE

  • WORD

  • EXCEL

  • POWER PIVOT

  • POWERPOINT

  • ACCESS

  • FRONTPAGE

  • OUTLOOK

  • VISIO

ADOBE

  • PHOTOSHOP

  • INDESIGN

  • ILLUSTRATOR

  • DREAMWEAVER

ANALYTICAL TOOLS

  • NIELSEN SCARBOROUGH

  • GOOGLE ANALYTICS

  • GOOGLE AD MANAGER

  • FREEWHEEL ANALYTICS

  • EMAIL ANALYTICS

DATA ANALYTICS

  • ALTERYX

  • APACHE NIFI

  • TABLEAU

  • POWER BI

  • SISENSE

  • iDASHBOARDS

CRM SYSTEMS

VISUAL BASIC

FLIPPING BOOK

MOVIE MAKER

INTERNET

Customer Service Represenative

​May 2013 - November 2013

 

  • Provided quick, friendly customer service by answering customers’ questions and providing purchase assistance for all Windows and Walls department products.

Marketing Assistant (Temp. Assignment)

​August 2013 - October 2013

 

  • Developed sales leads and provided management with qualitative and quantitative reports using 3rd party web analytics tools (Google Analytics) to analyze the company’s web traffic and email marketing campaigns.

  • Assisted in managing email marketing campaigns by generating specific target market groups using the company’s CRM system, designing the email template, and analyzing the number of views and clicks the email campaign generated.

Attractions Host

​December 2010 - October 2012

 

  • Safely and efficiently worked with all members of a team to ensure the successful operation of Mickey's Fun Wheel, Silly Symphony Swings, and Toy Story Midway Mania attractions. Provided guests with excellent customer service by answering questions regarding Disney history and the Disneyland Resort, addressing guest concerns, creating solutions, and accommodating special needs and requests.

Corporate Sponsorship Sales Intern

​June 2012 - August 2012

 

  • Analyzed PBS SoCal’s ratings and viewer demographics using Nielsen’s Scarborough marketing reports and presented the data to the Vice President of Corporate Sponsorship Sales.

  • Created marketing “one-sheets” containing information about PBS SoCal’s Fall 2012 season shows and viewer demographic data for the Corporate Sponsorship Sales staff to use for use in securing corporate sponsorships.

  • Assisted in developing the script and researching content for a two minute television ad used to advertise PBS SoCal’s Fall 2012 season program schedule.

Human Resources Analyst

​February 2008 - March 2010

 

  • Strategically re-designed the Human Resources’ department’s Access database to more efficiently and effectively organize the department’s job classification and compensation records, automate the process of analyzing the department employees’ bonus requests, and allow users to easily update records and schedule follow-up actions.

  • Designed and updated the department’s HR intranet site with the most current HR information.

  • Analyzed the department’s job classification and compensation issues by: reviewing each case in accordance to the County Code and past decisions, effectively communicating recommendations to all levels of management, composing office memorandums that state the department’s decision, and writing formal reports justifying the decision.

Attractions Host

​December 2005 - January 2008

 

  • Safely and efficiently worked with all members of a team to ensure the successful operation of the Disneyland Railroad, Jungle Cruise, and Walt Disney's Enchanted Tiki Room attractions. Provided guests with excellent customer service by answering questions regarding Disney history and the Disneyland Resort, addressing guest concerns, creating solutions, and accommodating special needs and requests.

Email Marketing Advisor and Graphic Designer

​April 2007 - May 2007

 

  • Managed the development of the Youth Science Center’s first online email newsletter to better promote the non-profit educational organization by: analyzing the target market, designing a recognizable email newsletter template, training the administrators on how to use the Constant Contact email software, and providing dependable technical and marketing support.

Marketing Coordinator

​June 2001 - December 2005

 

  • Managed all marketing activities at Financial Network Investment Corporation including: updating and maintaining a Customer Relationship Management (CRM) system; printing and mailing marketing campaign letters sent to clients and prospective clients each month.

Education

Masters of Business Administration - Management

​2011 - 2012

 

  • 3.3 G.P.A.

  • Through academic school projects, I researched, analyzed and presented marketing plans and other analytical data to executives at Entech Technologies and Newmar Power.

  • Relevant Gourses:  Product and Brand Management, Entertainment Operations Management, Tourism Management, Business Strategy Capstone.

 

Bachelor of Arts, Business Administration - Marketing

​2004 - 2006

 

  • 3.6 G.P.A. and Cum Laude Honors

  • Through academic school projects, I researched, analyzed and presented marketing plans and other analytical data to executives at RPA (Rubin Postear and Associates), American Honda, and California State University of Fullerton's Athletic Department.

  • Relevant Gourses:  Strategic Internet Marketing, Sports Marketing, Marketing Information Technology, Probability and Statistics, Statistics and Management Science

 

Associate of Arts, Liberal Arts

​2001 - 2004

 

  • 3.75 G.P.A. and Honors Program Graduate

  • Participated in the 2004 Honors Transfer Council of California Honors Student Research Conference hosted at University of California, Irvine on March 16, 2004, and received a scholarship and research grant.

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